01
Website ingestion
The account's website and business context are pulled in to establish its tone and brand voice.
AI Products / Systems & Automation
HollyHQ
AI marketing system that turns a website into on-brand social and blog content, scheduled per platform and published as autonomously as the account wants.
Context
What needed to be made clearer
A system that reads a business's website to build an account-specific tone, then generates text and image posts on a schedule matched to recommended posting times per platform. Each account chooses how autonomous the system runs — human-in-the-loop review or fully autonomous publishing — and an MCP wrapper lets AI tools query account summaries and status.
What was built
The useful version came from a few deliberate parts
The work was scoped around what needed to move, connect or become easier to understand.
- Website tone extraction
- Scheduled text and image generation
- Human-in-the-loop / autonomous publishing
- MCP account interface
- Website and brand context ingestion
- Scheduled per-platform generation
- Draft and autonomy control
- Zernio publishing
- MCP status and summaries
Production flow
One website becomes a running content account
The work is easier to scan as a chain of generation and publishing steps rather than one large automation block.
02
Tone modelling
Website data is turned into an account-specific tone used to guide every generated post.
03
Scheduled generation
Generation triggers at recommended times per platform, so each post lands when its audience is most active.
04
Post drafting
Social and blog posts are generated as text and image drafts, ready for review.
05
Autonomy control
The account owner chooses human-in-the-loop review or fully autonomous publishing.
06
Publishing
Approved or autonomous drafts publish through the Zernio API.
Key features
What it does
01
Website data turned into an account-specific tone
02
Scheduled text and image generation timed per platform
03
Social and blog posts generated as drafts automatically
04
Adjustable autonomy: human-in-the-loop or fully autonomous
05
Publishing via the Zernio API
06
MCP wrapper for AI-queryable account summaries
Stack / tools involved
The pieces behind it
The important part is not the tool list. It is what each piece is responsible for in the workflow.
01
Ingestion and tone
Website and business context are pulled in to build an account-specific tone used for every piece of generated text and image content.
02
Scheduled generation
Text and image posts are generated on a schedule matched to recommended posting times per platform, then put into draft for review.
03
Autonomy and publishing
Each account runs human-in-the-loop or fully autonomous. Approved or autonomous drafts publish through the Zernio API, and an MCP wrapper lets AI tools query account summaries and status.
Useful for
Where this pattern fits
Teams that need a steady stream of on-brand content without a full-time content function, with as much or as little human review as they want.
Primary capability
- Autonomous or human-reviewed publishing
- Multi-platform content generation
- AI-queryable account status via MCP
If this looks close to your own workflow, bring the messy version and we will map the first useful build.
Book a CallTalk through a similar project
Book a time to talk through what you're trying to build.