01
Discovery and positioning
The brief and positioning are gathered before anything is built, so the site argues one clear case.
Websites
Service Website
New website for a service business, built around clarity, trust and a clear enquiry route.
Context
What needed to be made clearer
A relationship-led service business needed a sharper public-facing site — clearer positioning, cleaner service pages, and a straightforward way for referrals to enquire.
What was built
The useful version came from a few deliberate parts
The work was scoped around what needed to move, connect or become easier to understand.
- Positioning and copywriting
- Homepage and service page rebuild
- Enquiry form build
- Enquiry form
- Analytics
- Mobile-first layout
Production flow
One brief becomes a live site
The work is easier to scan as a chain of build steps rather than one large website project.
02
Copywriting
The brief becomes page copy for the new site, written around the service actually being sold.
03
Page build
The homepage and service pages are rebuilt around that copy and a clearer structure.
04
Enquiry form
The enquiry form is rebuilt with qualifying questions, so only the right enquiries land in the inbox.
05
Mobile-first pass
Every page is checked and adjusted so the mobile experience isn't an afterthought.
06
Launch and analytics
The site goes live with analytics wired in from day one, so results are visible immediately.
Key features
What it does
01
Rebuilt homepage and service pages
02
Enquiry form with qualifying questions
03
Mobile-first layout
Stack / tools involved
The pieces behind it
The important part is not the tool list. It is what each piece is responsible for in the workflow.
01
Positioning and copy
The brief and positioning were turned into page copy before any build work started.
02
Page build
The homepage and service pages were rebuilt around that copy, mobile-first from the start.
03
Enquiry and analytics
The enquiry form ships with qualifying questions, and analytics are wired in from launch.
Useful for
Where this pattern fits
Businesses whose current site no longer matches the service they offer, or who don't have a strong site yet.
Primary capability
- Conversion-focused structure
If this looks close to your own workflow, bring the messy version and we will map the first useful build.
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