Map
Walk through how the business actually handles enquiries, orders, or follow-up today — the real process, not the org chart version.
Systems & Automation
Systems & automation for service businesses.
Custom workflows, webhooks and internal tools for businesses that have outgrown manual admin and fragile no-code chains.
Book an Automation Call
Start with a short call. We'll figure out together whether this is a one-week audit or a bigger build.
What this solves
Problems this solves
None of these mean the business did anything wrong — they mean the process moved on faster than the tooling did.
- Repeating the same admin
- Copying data between tools
- Missed follow-up
- Messy CRM updates
- Manual payment chasing
- Disconnected booking tools
- Unreliable no-code workflows
- Lack of visibility
What we build
Common workflows
Most projects are a combination of a few of these, scoped to what the business actually needs.
- Enquiry routing
- CRM capture
- Booking flow
- Deposit/payment follow-up
- Review requests
- Document collection
- Email/WhatsApp follow-up
- Reporting dashboards
- AI-assisted content workflows
- Internal approval flows
How it works
We map the business before we automate anything
Messy, ambiguous problems are the actual job. We spend time understanding how work really moves through the business before a single workflow gets built.
Diagnose
Find where time, money, or trust is leaking out — and just as importantly, where things already work and don't need touching.
Design
Choose the smallest system that solves it: a script, an internal tool, or a platform. The tool is a means, not the deliverable.
Build and ship
Ship it, watch it run on real work, and adjust. A working improvement beats a polished proposal nobody's tested.
Example systems
A mix of code and platforms, chosen for the job
The right answer is sometimes a no-code trigger, sometimes a custom-built tool, and sometimes an AI-assisted step. We use whichever fits.
01
No-code orchestration
Zapier, Make, n8n — still the right call for simple, disposable triggers that don't need to be bulletproof.
02
Internal tools & dashboards
A Retool- or Airtable-style panel, or a small custom admin screen, when the team needs real visibility and control.
03
Custom backend & APIs
Scheduled jobs, webhooks, or a service quietly running behind the scenes once the logic outgrows a no-code chain.
04
AI-assisted workflows
Drafting replies, triaging enquiries, summarising, classifying — a capability inside the workflow, not the whole point of it.
05
Systems integration
CRM, finance, inventory and comms actually talking to each other, instead of living as four separate sources of truth.
Packages
Choose the way in that matches what you already know.
Start with a review if you're not sure what's worth automating, or go straight to a build if you already know the fix.
Automation Audit
You suspect something should be automated but don't know what.
A focused review of how enquiries, orders, or follow-up actually move through the business today, and what's worth fixing first.
- Workshop mapping the current process
- Review of the tools already in use
- Scored list of automation opportunities
- One clear recommendation for what to build first
Fixed-fee engagement
Start with an auditAutomation Build
Most common
You know the fix — you need it built properly.
A focused 2-4 week project that ships one meaningful automation, end to end, with the team able to run it unassisted.
- Agreed scope from the audit or a known problem
- Built with whichever mix of tools fits — no-code, custom code, or both
- Testing against real, messy edge cases
- Team handover and a 30-day review
Project pricing
Scope a buildAutomation Partner
There's a steady stream of improvements worth making.
Monthly support to keep shipping one useful automation improvement at a time, as the business and its tools change.
- Monthly planning session
- One improvement shipped per month
- Monitoring so failures get caught, not discovered by a customer
- Steady progress without restarting each time
Monthly retainer
Talk about ongoing supportConnected Systems
Need custom code, or several systems working together?
For automations that outgrow a single workflow — a custom-built internal tool, an AI-assisted step handling a judgment call, or several systems (CRM, finance, inventory, comms) wired together properly. This is where the mix of code and platforms earns its keep.
- Custom internal tools and dashboards
- Multi-system integration across CRM, finance, inventory, comms
- AI-assisted steps for drafting, triage, or classification
- Monitoring and a clear owner for what happens when something fails
Custom scope
Scoped after an audit or a short technical review — this isn't priced off a template.
Talk through the systemFAQ
Common questions
Do you just connect Zapier or Make.com?
That's part of the toolkit, not the whole job. The same team also writes custom code and builds internal tools when that's the better fit — you get whichever is right for the problem, not whichever the vendor sells.
What if we don't know what we need automated?
That's what the audit is for. We map the current process and leave you with a scored list of what's actually worth fixing first — no build commitment required.
Do you build with AI, or is that just marketing?
We use it for well-scoped, reviewable tasks — drafting replies, triaging enquiries, summarising documents. Anything higher-stakes gets a human checkpoint, not blind trust in a model.
What happens after launch?
A 30-day review to see what actually changed, then it's your call — leave it running, or move to the monthly partner tier if there's a steady stream of improvements worth making.
Talk through what's worth automating
Book a short call to figure out whether this is a one-week audit or a bigger build.