The enquiry goes somewhere
Forms route straight into a CRM, inbox or spreadsheet, instead of sitting unread.
Connected Websites
Connected websites for service businesses.
Websites connected to the forms, bookings, payments, CRM and follow-up workflows behind the business.
Plan a Connected Website
Start with a short call to map what the website should connect to.
Who this is for
For businesses where the website is only the start of the work
Businesses that already have a working website, but where enquiries, bookings or payments still rely on someone checking an inbox or copying details between tools by hand.
Problems this solves
Where a plain website stops being enough
The weak point is usually the handoff after someone has already shown intent.
- Enquiries sit unread in a shared inbox
- Booking or payment happens on a separate, disconnected tool
- Details get retyped into a CRM or spreadsheet
- No reminder if an enquiry goes quiet
- No record of what happened after the form was submitted
Beyond the website
Beyond the website
A good website creates demand. The next step is handling enquiries, bookings, payments and follow-up properly.
Custom Webhooks
Direct tool-to-tool workflows without fragile no-code chains.
CRM & Booking Flows
Capture enquiries, bookings and customer details in the right place.
AI Workflow Systems
Generate, organise or prepare work with human review built in.
Dashboards & Internal Tools
Simple views for tracking leads, tasks, payments or operations.
What makes it connected
The website does more than sit there
Bookings and payments are handled
Calendars, deposits and payment links sit inside the same flow as the enquiry.
Follow-up doesn't rely on memory
Email or WhatsApp reminders keep enquiries moving without manual chasing.
Common connections
What the website connects to
- Contact forms
- Booking tools
- CRM
- Payment links
- Analytics
- Dashboards
- APIs
How it works
We design the handoff, not just the page
Connected websites work when every submitted detail has a destination, every handoff has a fallback, and every follow-up can be checked.
Map the enquiry path
We follow what happens from form submission through booking, payment, CRM, handoff and follow-up.
Design the handoffs
Every step gets an owner, destination and fallback so the website does not create a hidden admin burden.
Connect and test the flow
Forms, tools and reminders are wired together, then tested against the real cases that usually break manual processes.
Example flows
What this looks like in practice
Small flows, tested properly, remove a surprising amount of admin.
01
Enquiry → CRM → follow-up
A form submission creates a CRM record and triggers a reminder if it goes quiet.
02
Booking → deposit → confirmation
A booking calendar collects a deposit and sends a confirmation without manual steps.
03
Enquiry → routing → owner
Enquiries are routed to the right person or team based on service, location or urgency.
Pricing
Choose how connected the website needs to be
Start with the connected website package, then scale up when routing, reporting or internal workflow depth becomes the real project.
Connected Website
Start here
The website needs to hand enquiries to the right tools.
For businesses that need more than a brochure site, the website can be connected to enquiry tracking, booking flows, payment links, CRM tools, email or WhatsApp follow-up, client onboarding forms, reporting dashboards or custom APIs.
- Everything in New Website
- Booking calendar or enquiry workflow
- Payment link or deposit flow
- Enquiry routing to inbox, CRM, spreadsheet or database
- Email or WhatsApp follow-up reminders
- Client intake or review request flow
- Custom API integrations where needed
Connected websites start from £7,500.
Booking systems, custom workflows and API integrations are scoped after a short technical review.
Talk through the systemConnected Website Plus
Most Common
You have multiple services, teams or enquiry types to route.
For businesses that need a connected website with more complex routing, multiple enquiry paths, richer CRM fields, booking rules, payment steps and follow-up logic.
- Everything in Connected Website
- Multiple enquiry or booking paths
- CRM field mapping and lead qualification
- Conditional routing by service, location or urgency
- Payment, deposit or invoice handoff
- Follow-up sequences for quiet enquiries
- Dashboard view for active enquiries
From £10,000
Best for businesses where enquiries need to be sorted, qualified and followed up differently depending on service, location or urgency.
Plan the connected flowConnected Website System
You need the site connected to deeper internal workflows.
For businesses where the website needs to connect to custom workflows, internal dashboards, APIs, client onboarding, reporting or operational systems beyond standard website integrations.
- Everything in Connected Website Plus
- Custom workflow and API design
- Internal dashboard or admin surface
- Client intake, onboarding or review flows
- Webhook and database-backed automations
- Exception handling and fallback states
- Technical documentation and handover
Custom Pricing
Scoped after a technical review because the main work is usually system design, not page design.
Scope the systemFAQ
Common questions
Can you connect to our CRM?
Yes. We can connect enquiry forms and bookings to tools like HubSpot, Pipedrive, Airtable, Google Sheets, or other CRMs.
Can you replace Zapier?
Often, yes. Simple no-code chains stay as they are; anything fragile or outgrown gets replaced with a direct, custom connection.
Can you work with booking tools?
Yes. We can connect an existing booking tool, or build a simpler booking or enquiry flow if the current one doesn't fit.
Can you connect payment links?
Yes, including deposits, invoices, and confirmation or reminder messages once a payment is made.
What if our tools do not have good APIs?
We check this before scoping anything. Where an API is limited, we'll say so and recommend a workable alternative.
Plan a connected website
Book a time to map what the website should connect to.