01
Enquiry submitted
A visitor submits an enquiry on the website instead of it landing in a shared inbox.
Connected Websites
Connected Service Website
Service business website connected to enquiry, booking, CRM or payment workflows.
Context
What needed to be made clearer
The website itself was fine — the problem was everything after the enquiry. Forms went to a shared inbox, bookings happened elsewhere, and nothing was connected.
What was built
The useful version came from a few deliberate parts
The work was scoped around what needed to move, connect or become easier to understand.
- Website build
- Enquiry flow
- CRM capture
- Booking/payment connection
Production flow
One enquiry becomes a followed-up booking
The work is easier to scan as a chain of connected steps rather than one large website project.
02
CRM capture
The enquiry becomes a structured CRM record, with enough context for the team to pick it up without retyping details.
03
Booking
The booking calendar sits inside the enquiry path, so booking is a continuation of the website, not a separate step.
04
Confirmation
A booking automatically triggers a confirmation email, with no manual step in between.
05
Follow-up reminder
If an enquiry goes quiet, an automated reminder keeps it moving without anyone watching the inbox.
Key features
What it does
01
Enquiry form wired directly into CRM
02
Booking calendar connected to confirmation emails
03
Automated follow-up reminder if an enquiry goes quiet
Stack / tools involved
The pieces behind it
The important part is not the tool list. It is what each piece is responsible for in the workflow.
01
CRM API
The enquiry becomes a structured record, with enough context for the team to pick it up without retyping details.
02
Booking tool
The calendar sits inside the enquiry path, so booking is a continuation of the website rather than a separate admin step.
03
Email automation
Confirmations and follow-up reminders keep the enquiry moving when nobody is manually watching the inbox.
Useful for
Where this pattern fits
Businesses with a working website where enquiries, bookings or payments still rely on manual admin.
Primary capability
- Follow-up workflow
If this looks close to your own workflow, bring the messy version and we will map the first useful build.
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